Bodega Spotlights Its Collaborative New Balance X-Racer "All Terrain" in New Editorial

Bodega has highlighted its latest New Balance collaboration, the X-Racer "All Terrain," in a sprawling new editorial that's centered around a theme and concept of "the new normal." To do this, Bodega and New Balance have looked all the way back to The Epic of Gilgamesh -- one of the earliest works of literature in human history -- for inspiration, taking a deep dive into man's ages-old fascination with going off the grid. This creative ethos carries over to the product, which aims to juxtapose c...